Robert Trosten on the Common Small Business Mistakes

For many US citizens, kick-starting a small business is an exciting opportunity. And possibly a rewarding experience too, as far as money is concerned. Then, young owners with little experience tend to commit some mistakes, which is natural. We are not saying that all are prone to blunders, especially not the ones. Who hails from a business background or study about the subject. Then, there are many, who commit mistakes when setting up their venture.

According to an article published on, when starting a new venture. Owners are so engrossed in getting their store off the ground that they fail to notice some of the basic problems. If these blunders aren’t addressed on time, it could harm their small business. Here are some of the common business mistakes to avoid:

Robert Trosten warns not to start a business sans an entity

In the majority of US states, getting registration or license is necessary to run a small or store. Then, the procedure differs from starting or organizing a new firm or company. If you do not register for a limited liability corporation (LLC) and protection, when it comes to the business partners, they could be held accountable for any issues or when something untoward occurs concerning your business.

Let us explain this point with the help of an example. Say, for instance, Brian and Jennifer are two friends from their school days and they both love coffee and cheese sandwiches. For getting quality cheese and scheduling conflicts, Brian and Jennifer start purchasing cheese from farmers and distribute the same to grocery stores.

Now, if a person is plagued with food poisoning from that cheese that the two friends sold, that sick patient has the right to take Brain and Jennifer to court and even file a case for the damage done. Additionally, the person can chase after the personal assets of the two friends, even if that has nothing to do with the business. This is the reason why LLCs exist in almost all the American states, the common type of registered entity due to their convenient operation and low cost.

Expecting a positive outcome before the result

Imagine another situation. In the third year after they have started their Brian and Jennifer are making much money. Because they managed to sell loads of cheese packets. Now, they have dedicated staff, a healthy relationship with farmers and grocery store owners, and a popular brand. Then, they made the mistake of not conforming to the food labeling guidelines of the state and landed in a big legal soup.

They end up facing legal penalties and severe action from the US Food and Drug Administration. They had to pay fines and destroy their inventory. According to Robert Trosten, this is the perfect time to have a registered entity.

Robert Trosten on taking your business obligations for granted

Robert Trosten
Robert Trosten

Small business owners frequently do not understand that the responsibilities they have shouldered, like personal guarantees and things like that, might unfavorably affect the credibility of their business.

For instance, you are the owner of a local cafe, sign an eight-year lease for your coffee shop site, and then try to sell the café. A partythatbuysyour business would have to suppose that the eight-year lease is a big financial commitment. Consequently, the expense related to the lease might reduce the value of your coffee shop. And, therefore, has an impact as to what amount the other party or buyer is eager to shell out and pay you. When it comes to the other examples of business. Responsibilities, they could have an impact on the value including current agreements as well as equipment leases like machinery.

In simple words, contracts, business obligations, and leases are part of every venture, and not essentially bad. Then, small owners must understand the effect of such obligations or commitments on your business in the days to come. Therefore, always take all business obligations seriously and take the required. Steps so that you do not land in any kind of trouble in the future.

Agreeing to the unreasonable demands of investors or lenders

When it comes to small business owners, they often require financing to kick-start their venture and operating the same. You need the funding for things like making payments to suppliers, disbursing staff salaries. Paying for overhead, and for predictable business growth in the days to come.

Though the necessity for funds might be important as well as urgent, it is crucial for business owners not to give in to irrational. Demands from private lenders or for that matter, investors. If you agree to unreasonable demand, it would put a huge. The burden on your startup business with huge loan payments, exorbitant. Rates of interest, or agreeing to give away considerable ownership to the said lender. These are big blunders and detrimental to your business.

That is the reason why you should focus on creating a practical business plan and develop healthy business. Relationships with lenders and investors.

Robert Trosten on not understanding the market

Most business owners have an understanding of their industry closely and possess adequate knowledgeabout their productsand services. Then,decisive to their achievement or collapse, there is an easy question. The question is whether customers will pay for their products or services. You can always test the market and figure out the same on your own.

If you do not know your market, your competitors, and their potential to reach out to more customers. You cannot succeed to make your pop and earn revenues. Avoid rapid expansion; take small steps to succeed instead. Trying to grow rapidly is the key mistake of small business owners that could affect the credibility of your venture. And even result in bankruptcy, though that is the worst that can happen to your business.


It is natural to make mistakes, but now that you know about them, make sure you take the right steps and implement the best strategies that work for your small business.